chartier:

Since I may have created some confusion over how I feel about Tumblr’s ads: I applaud Tumblr’s attempt at bringing in some more revenue, and I apologize for misunderstanding William Wright’s response earlier.

Paid themes and highlighted posts are some of my favorite attempts by any…

What I find interesting about Tumblr’s advertisements is that they are advertising solely to Tumblr users, and not the (presumably) much larger number of Tumblog readers. It means that the blogs themselves avoid looking like Geocities (unless you choose a theme that looks like Geocities).

Promoted posts are similar in their target.